Discover ↓
(001)
Client
DELLI
Year
2021
Services
(001)
The goal of the project was to create an app with longevity to support local communities.
(002)
Over the year, my process mostly consisted of: - Interviewing makers - Interviewing buyers - Collating insights and chatting to those working closest to the community - Incorporating these into my designs (mostly web + iOS) - Testing the designs with the maker communities
(003)
We ended up designing a variety of features. Some of my favourites were things like guest access, messaging, search, purchase flows and website and support pages design.
(004)
Some of the less exciting (but very important) flows were around the login experience.
(005)
Working on a pre-Series A product meant we had to be very collaborative with engineers when figuring out the simplest (and ..cheapest!) ways of building some of the features. The search experience is a good example of this: after talking to our communities, we made a time-saving realisation that we could get away with searching makers, rather than the products themselves.
(006)
DELLI has since expanded into pop-ups and has become ubiquitous in the London food scene.
